2020-10-11

What does wine mean to you?

We start our relationship with wine at a young age, first by getting acquainted with the vine, then by crushing the grapes and finally tasting the drink, which we respect the most in every Georgian family and of which we are very proud. Wine is not just an alcoholic beverage for me, it is our tradition and history. I may say I have admired this drink since my early childhood, as well as the process of making it, and today I consider wine to be the most beloved product for Georgians, the product we all should be proud of.

 

Are you going to actively use advertising to stimulate your sales?

Advertising can be of any kind, even one satisfied customer recommending our wines to someone else. However, when you want to achieve the goal quickly, advertising is a necessity that needs to be realized.

 

Are you planning to increase the scale of your business in the future?

From the very first day establishing the company, my partners and I firmly decided that we would constantly strive for the growth and development of our business.

 

Which personal qualities do you think helped you to succeed?

The principle of teamwork is what helps our company to constantly develop and move in the right direction. Firstly, we all try to get new information to stay updated on a daily basis, this helps us develop in a proper way. Success may not be achieved if the team does not function as one whole organism. It is essential that relationships are based on respect and trust, for a team to function properly, and these are the core values on of our company.

 

How important is the combination of Georgian winemaking traditions and modern progressive technologies for you?

Our company works in both directions, we produce both factory and „Kvevri” (wine-jar) wine. It is to be highlighted that there is a great interest in Kvevri wine from different countries of the world, and we are very proud of this. Each bottle sold in any country is a promotion for our country. With the development of Kvevri wine we are introducing the latest technologies, without these it is impossible to be competitive on the global market today. Advanced technology is associated with quality.

 

What is the biggest goal for you that you want to achieve in the coming years?

We want "Rtvelisi" to become a company that will be associated with quality Georgian wine in the world.

 

What advice would you give to novice winemakers and wineries? What difficulties they will face and overcome? What would be the formula for their success?

First of all, listen to and follow the advice of all experienced people. Take a good look at the wine market where you are going to position yourself, take into account what the requirements are, what is the demand from the consumers and grasp that quality is something that wine lovers always value.

https://allwine.ge/ka/blog/rvino-cveni-tradicia-da-istoriaa-acxadeben-rtvelissi_3060/?fbclid=IwAR1O9E9835QM8QvEz7LMDows3VqlDTGya2odIY_8H0_rLlNH6DN87nHlbWA